Transitioning out of post-production

Transitioning out of post-production has proven to be slightly more difficult than I imagined. I thought it'd be easy to jump into marketing and distribution after the film was finished.

Marketing and communications are familiar territory. I spent years being a voice for others, helping shape their story and translate it for the media. I wrote press releases, planned media events, and put together media kits. I handled interviews and set up phone calls with subject matter experts. It was fun!

I thought I'd be totally pumped about marketing and communications for Abandoned Allies, yet I find myself in uncharted territory once again trying to figure out the best way to move forward.

It's possible I'm entirely too close to this project. It's also possible that the past four years have left me exhausted. Or maybe I'm just thinking like a filmmaker instead of a marketer now.

The latter sounds most likely.

I think like a filmmaker now. I play out scenes in my head, envisioning how they would look on camera. I write scenes, get to know characters that live in my mind, geek out about the latest cameras, and enjoy talking shop with other indie filmmakers. I think about future projects, building a crew, and finding funding. I am constantly thinking of how these documentary film ideas could lead to great things.

Yeah, I've become a filmmaker--who'da thunk it? That's pretty cool. I still dig marketing and can't wait to talk distribution, but I'm transitioning out of post-production slowly and enjoying the fact that I have actually finished the film.

We have a lot of work ahead of us. I'm trying to enjoy the milestone, since we have so much work left to do. I also need to catch up on so many personal matters I put on hold while working on Abandoned Allies.

Balance is key, eh? Deep breath. One small step at a time...